Samsung ran three nights of an amazing 3D projection mapping installation in Amsterdam to promote their new range of 3D LED TV’s.
It was perfectly mapped to a historic building in Amsterdam; the projection realistically cracks the building in half, sending debris shattering down before it fills up with water and then drains into a rain forest revealing the new Samsung 3D LED TV.
It was perfectly mapped to a historic building in Amsterdam; the projection realistically cracks the building in half, sending debris shattering down before it fills up with water and then drains into a rain forest revealing the new Samsung 3D LED TV.
While I’ve seen other attempted 3D perspectives, this certainly has to be the best 3D experience I’ve seen from Projection mapping, and it definitely surpasses the standards of Sony and Nokia's advertisements as this was screened in real time. People were able to watch this "live" as opposed to from behind a television screen.
I feel that Samsung managed to capture the heart of the audience's attention as it was interactive, refreshing and a creative attempt at marketing via all aspects of multimedia. All five senses were engaged and the product was clearly represented. In all, I feel that this was a successful attempt at differentiating a LCD television manufactured by Samsung with other famous household brands.
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